Elias Haddad, the creator and owner of Boshies, requested an expansion of his Lebanese fashion brand into the GCC starting with Kuwait.

For a strategic buzz, I worked on platform and brand alliances which led to Boshies collaborating with Pause & Oboutique.

To promote the fashion line, I directed a photoshoot around Kuwait city and in the old market of Mubarakiya for visual appeal and in complement with the brand’ culture which has inspired the photo session.

“A modern Arabic clothing brand that aims to reflect the diversity and spirit of the region, helping shift the conversation to a more positive note.
Reinspiring the Arab youth with modern takes on their cultural heritage; sense of vibrancy and life included.”